Research study: European app that is dating turns to Leanplum for A/B assessment

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Lovoo, the number 1 relationship software across Germany, Austria and Switzerland, happens to be expanding significantly since its purchase because of The Meet Group in 2017. Even though Meet Group is dependent from the United States, Lovoo’s core markets have a home in Europe, with users getting together with the application in 10 different languages. The Meet Group has a month-to-month active user (MUA) count of 15m, with Lovoo being the best factor to that metric.

The dating app wanted to not only increase new user subscriptions, but also retain those new users, especially in Spain and Italy although Lovoo is most popular in German-speaking countries. A mobile engagement platform, to conduct more A/B testing for marketing techniques including push notifications, in-app notifications, and email campaigns to do this, Lovoo turned to Leanplum.

Lovoo differentiates from popular US dating apps in several methods because it generally does not simply come with a ‘Match’ feature. Lovoo users can easily see other users which can be nearby, they are able to content people they will haven’t matched with making use of ‘Icebreaker’, as well as can live flow. Lovoo’s income model is currently reliant on paid subscriptions for premium features, in-app acquisitions, and adverts. Lovoo does provide female users the majority of the premium features free of charge.

“We looked to Leanplum because the Lovoo item group wished to ship more experiments based on theory, do more substantial A/B evaluating, and effect engagement and retention. Leanplum’s care that is extra us to experiment and deliver fast, gain results and increase the item,” said Saket Toshniwal, senior item supervisor, Lovoo.

Making use of Leanplum’s push notifications, A/B evaluation abilities and information analytics, Lovoo saw a rise in subscriptions by way of a double-digit portion and a rise in effective registrations by way of a percentage that is double-digit. Lovoo had been also granted Google’s Fan Favorite App in 2018.

“Our part is brands that are help Lovoo create appropriate promotions that truly advances the life time value of these consumer, whether or not it is through e-mail, in-app notifications or push notifications. They are able to wthhold the client, they are able to attract the client, and make certain the client is offered through a long amount of their journey with Leanplum. We help allow brands to accomplish extremely targeted individualized multichannel marketing and customer engagement,” said Marjaneh Ravai, international mind of communications & analyst relations, Leanplum.

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